THE Technical Education and Skills Development Authority (Tesda) and Coca-Cola Philippines on Friday renewed their partnership to help small sari-sari store and food stall owners by giving them basic entrepreneurship training and access to business resources.
Tesda said that more than 10, 000 women will be chosen to undergo entrepreneurship training under the Sari-Sari Store Training and Access to Resources (STAR) program for the first semester of 2015.
The target beneficiaries will be trained in Metro Manila, Rizal, Bulacan and Cavite. Of these 10,000 women, 500 will come from the 6th District of Quezon City.
“Women entrepreneurs continue to rise in the economy as a force to be reckoned with, and lasting success hinges on the ongoing training to equip them with the skills in better running their businesses,” Tesda Director General Joel Villanueva said.
He expressed gratitude to Coca-Cola and the local government of Quezon City for their concerted and focused effort around entrepreneurship education.
The STAR program was designed to empower the women beneficiaries by providing them with the necessary knowledge, skills and attitude to transform them to become successful entrepreneurs.
As of December 2014, about 30,000 women scholars have graduated from the program that was launched in 2012.
In implementing STAR, Tesda and Coca-Cola have been forging partnerships with local government units for the selection of women beneficiaries.
The agency nominates qualified trainers for the program based on qualifications outlined on the mechanics for implementation.
The STAR program is under the Coca-Cola Company’s 5by20 Program, a global initiative to empower five million women worldwide by the year 2020.