It’s been 12 years since Brian Tiu’s IFoods Group Inc. introduced the flavors of South America to the Filipino diner via Peri-Peri Charcoal Chicken and Sauce Bar.
Leading an anniversary celebration at his Greenbelt branch, the ever-active restaurateur recalled, “Our incredible growth in the last 12 years shows just how much our brand is loved. We laid strong foundations this 2017 by improving many facets of the restaurant. And as we welcome 2018, Peri-Peri is set to conquer greater heights and many more discerning palates.”
Tiu—whose first venture, Teriyaki Boy, had since been bought by the Max’s Group—was joined by his most famous franchisee and brand ambassador, actor Enchong Dee, at the festive luncheon where guests enjoyed Peri-Peri’s renowned Charcoal Grilled Chicken, BBQ Back Ribs, and eight character-filled sauces, among a host of other dishes.
Dee, who has invested in three branches so far in UP Town Center, SM Megamall, and Ayala Marquee Mall in Pampanga, enthused, “I fell in love with Peri-Peri not only because they offer the best chicken in the metro but also because of the quality and love they put in every dish. You can just taste it in every serving.”
Meanwhile, the brand’s plans for 2018 and beyond include a “three-pronged approach” to the restaurant’s development.
Tiu rounded up, “To sustain our growth in the industry, we’ve strengthened the brand’s major aspects this year. We put an exciting face to our exciting brand in Enchong, added more creative and sumptuous offerings to our menu, and lastly, aggressively expanded our number of branches to reach more people.”
Currently, the restaurant has 17 branches in and outside Metro Manila, and is set to open up eight more stores in the coming months, among them Okada Manila and Resorts World Manila.