14 US franchises looking for Filipino business partners

THE US Franchise Trade Mission, with representatives from 14 American franchises headed by US Department of Commerce Senior International Trade Specialist Kristin Houston, is pitching business concepts to local businessmen as it declared its strong interest in expanding in the Philippines.

“We started this conversation seventeen months ago. February of 2013 was when we started inquiring these companies what countries they felt are most important and the best strategically, the best dynamic in the country for success in franchising, and the Philippines was the one they mentioned as an important market,” Houston told reporters in a roundtable meeting in Makati.