• 20 years of fun food

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    Taters founder Annie Tanchanco, Brian Tanchanco, Ellen de Castro and Isagani de Castro

    Taters founder Annie Tanchanco, Brian Tanchanco, Ellen de Castro and Isagani de Castro

    Popular entertainment food concessionaire, Taters, celebrated its 20th anniversary with a larger than life celebration. Circus-themed, “Le Grand 20” was held on August 28 at the Trinoma Activity Center in Quezon City.

    It was a whole day of fun for the whole family that included everything Taters in a circus setting. Guests were greeted by jugglers, unicyclists and circus giants on stilts. Taters styled games were also scattered around the venue.

    Activities like the “Popcorn Dive,” a dunking booth filled with popcorn, the Onion Ring Toss, The Taters Photo Booth and the Mister Strongman game were fan favorites of the day.

    Actor Ricky Davao

    Actor Ricky Davao

    Winners of the games claimed amazing prizes from Taters which included popcorn take out packs, a definite crowd pleaser.

    All of Taters’ snacks and drinks plus coupons were given to loyal customers with as part of a month long promotion for the anniversary. In addition, guests without coupons were able to buy snacks and drinks for P20.

    PBA player Nico Salva with Karla Aguas, plus Ashley Ortega, Jacq Yu, Abby Marano, Melissa Gohing and veteran actor Ricky Davao were some of the stars seen that night celebrating with Taters.

    The day long festival was capped off by a world-class carnival show with performances by modern opera singing group Primo Verra, and a jaw dropping act from European acrobat troupe the Harlequin.

    TV5 News Personalities Abbie Cabral and Ice Martinez

    TV5 News Personalities Abbie Cabral and Ice Martinez

    From humble beginnings
    Taters’ 20th year anniversary serves as a tribute to the entrepreneurial drive of the Filipino. Founded in 1994 by Annie Tanchanco, the brand’s first stall was located in a cramped mall space measuring only 8.5 sq. m.

    “The store initially carried three products—popcorn, peanuts and fries. At that time, there were no other branded food outlets in the cinemas, only the generic popcorn concessionaires. Taters became the first branded entertainment snack store,” recalled Tanchanco.

    The food concession has since then included other snack items that has defined its innovative approach to the snack industry. A wide selection of toppings and dips that go great with any order, premium New York Beef Hotdogs, and healthy choices such as Tofu chips and tuna mushroom sandwiches have raised the bar for entertainment snacking in the Philippines.

    Former De La Salle Lady Spikers Melissa Gohing and Abby Maraño

    Former De La Salle Lady Spikers Melissa Gohing and Abby Maraño

    Tireless hours and sleepless nights have allowed Taters to become the premiere entertainment food provider it is today. With 23 outlets across the country, it is still the only branded entertainment snack food establishment in the Philippines today and is further expanding its reach to other possibilities beyond cinema snacks.

    Le Grand Treats promo runs until September 15, 2014. For more information promo visit www.facebook.com/taters.snackleague.

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