Pricing, speccing and marketing base variants is a tricky business. Product planners have to work overtime to see which features, trim, and other details must be deleted in order to lower the price of admission. Sometimes it works, sometimes it doesn’t, but with the 2014 Isuzu Alter-uh- mu-X, however, the barebones formula seems to work perfectly.
The “mu” name has actually existed for a while in other markets, but the arrival of the mu-X is the first time the name was introduced here, marking the retirement of the Alterra name (aka the mu-7) as Isuzu’s flagship SUV, a lineage that traces back to the venerable Trooper.