SINCE its launch in 2011, the Philippine Trust Index has conscientiously and consistently charted public opinion and attitudes toward six key institutions in society, namely: church, government, academe, business, media, and non-government organizations (NGOs).
Conducted annually by EON Stockholder Relations, the PTI is regarded as one of the most intensive and respected surveys because of the scope of its research (which is undertaken nation-wide and in all major population centers), and its utilization of two groups of randomly picked respondents (1) the general public, represented by respondents from various socioeconomic, educational and demographic backgrounds; and (2) the informed public, consisting of Filipinos who are college-educated and have access to news media more than thrice a week.
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