ABS-CBN’s top celebrities Anne Curtis and John Lloyd continue to lord over endorsement deals in tinsel town, with their faces and physique, splashed over every other gigantic billboard along Edsa, and featured every other minute in commercial gaps on TV.
Wondering why this inexplicable X-Factor grows stronger and stronger in these two celebrities even as the years go by? Let the very creative minds of their ads lay it all down.
From everyone’s favorite sweet and fresh-faced teen sensation with a carefree spirit, top celebrity Anne Curtis has undoubtedly transformed into a smart, bold, and sophisticated young woman—with the entire nation lucky enough to witness this media darling’s stunning transformation.
Now that she’s all grown-up, this Filipina-Australian actress, model, TV host, recording artist, VJ and fashion icon chooses to mark her transition into a more mature version of herself with Plains & Prints, her latest endorsement.
Being in the industry for more than 15 years has made Anne realize that her followers aren’t anymore just from her own generation. “I will always be the fun-loving, girly girl that I am. But I’d like my audience to know that I’ve grown up and become more mature, too. That’s why this year, I’ve decided to dress more responsibly,” reveals Anne, adding that it’s her way to show how she’s grown professionally, and as an individual as well.
Plains & Prints, she points out, plays into the mix perfectly. “I find in the brand a lot of options that I’d wear every day to different functions, whether for a daytime show or late-night affair. I prefer feminine cuts and silhouettes, and Plains & Prints works for me because their clothes really complement my personal style.”
Knowing she’s found her perfect style match in the brand, Anne is excited, happy, and honored to be Plains & Prints’ newest face. “When I think of Plains & Prints, I see women empowerment,” she says. “I look at their billboards and I see women who are successful, sophisticated, and of course very stylish.”
“With the huge following and influence her success has brought her, Anne Curtis is the ideal endorser for our market,” injects Plains & Prints owner and founder Roxanne Ang Farillas. “Not only that, her personality and lifestyle also reflect what the brand stands for—she’s young, fresh, and fashionable. And she’s the type of woman who can go for different styles and trends, but still retain her smart and sophisticated image.”
‘Paulo Coelho inspired me’
If you are an avid Twitter user, chances are, you are probably one of the 4 million followers of Anne Curtis. The It’s Showtime host is one of the most followed Filipino celebrities on the microblogging site, and has been dubbed as the Philippine’s Twitter Queen. But what makes Anne so loveable in the Twitterverse is the interaction she has with her fans.
“It’s an amazing way to connect,” she said. “There’s instant feedback. I get to converse with them. I get to see how they’ll react to my posts. My Twitter and Instagram accounts let me share things they don’t know about me.”
Anne also shared her best Twitter experience when writer Paulo Coelho replied to her on Twitter. The acclaimed author of The Alchemist told her that he saw two of her films. He even greeted her on her birthday with a tweet saying, “Happy birthday, my muse.”
This experience encouraged her to reply to her own fans. “It was unbelievable to have an author that I love so much to actually notice me and reply to me. If I can give my fans the same effect when I found out that Paulo Coelho replied to me, I think that would be an amazing experience.”
Anne is without a doubt, a heavy mobile data user. Her mobile phone has a lot of photo editing, shopping and social media applications that require constant connection.
That’s why Anne has been with Smart Postpaid for more than six years already. She currently uses her Smart Unli Data Plan whether she’s taping in a faraway location, relaxing at home or travelling the world. Apart from having a reliable network, Anne also likes to personalize her postpaid plan in order to suit her lifestyle as an actress, TV host, commercial model, and now, Twitter Queen. Now she can get more out her Smart Postpaid Plan with the newly launched Flexibundles.
Magical moments come to life with J.L.
Jack ‘n Jill Magic continues its partnership with celebrity heartthrob John Lloyd Cruz as it launches a new campaign that highlights life’s little surprises.
“When it comes to bringing magic on and offscreen, John Lloyd is everyone’s go-to leading man,” Magic marketing director Chris Fernandez told The Manila Times. “We feel that he can even take it a step further by turning the mundane into something magical for just about anyone.”
The campaign is all about experiencing the unexpected and being swept away by those delicious little moments that just drop in out of the blue, and turn your ordinary day into something magical.
Not just on TV
One evening, while waiting for her Cebu Pacific flight to Hong Kong, OFW and mom Ma. Luisa “Malou” Alicaway found herself sitting beside a handsome and familiar man, who offered her Magic Flakes while he chatted away. It took her a few seconds to realize that everyone in the pre-departure area was watching as John Lloyd Cruz tried to strike up a conversation with her.
Malou couldn’t help but blurt out, “Makita lang kita masaya na ko, magic na eh!”
Before they parted ways, the charming actor awarded her with a special gift: a “Kabuhayan Package,” which consists of P50,000-worth of Universal Robina Corp. (URC) products.
“Alam ko ang istorya mo,” he told her.
The whole encounter left Malou teary-eyed and nearly speechless. “I have no words to express how thankful I am to URC for giving me something I never even asked for, much less expected,” she said.
Having worked abroad in several countries like Dubai, Taiwan and Oman for almost a decade, Malou revealed that going overseas for a job is the best way for her to support her four children, two of whom are still in school.
A few days later, the URC team visited the Alicaway home in Quezon province to deliver
the Kabuhayan Package.
“We wanted to give the campaign another dimension by taking it beyond TV. We wanted it to touch the lives of actual people, so we’re bringing the magic to other areas in Metro Manila,” said Chris. “Who knows . . . one of these days, you might just bump into Magic and John Lloyd in your neighborhood or workplace.”
A three-year tandem
When asked about how he feels to be onboard Magic’s recent campaign, John Lloyd says that he couldn’t be happier.
“This is my third year with Magic and it’s such an honor to be with the brand for this long,” he revealed. “I’m pretty excited about this campaign because the concept is really engaging and fun. Finding nice little surprises in your everyday routine can really be magical.”
He added, “And bringing the campaign to life by taking it to different places in the city is a really great thing.”
With Magic’s latest campaign, more Pinoys around the metro can look forward to experiencing magic in their day-to-day lives.
New additions to the pizza posse
Two of the most verbose FM radio jocks, Gino Quillamor and Andi Manzano, and model-turned-entrepreneur Marco Lobregat are the newest addition to the Greenwich “barkada” of endorsers. The three were formally introduced together with the launch of the new Greenwich Pizza Thins at the R Space in Makati City on Tuesday night.
They join the roster of Greenwich gang, headed by long-time endorser John Lloyd Cruz, and which also includes Anne Curtis, Solenn Heussaff, Kelly Misa, Lloyd Zarago-za, Vince Canizares and Mika Lagdameo.
“We are extremely delighted to welcome Gino, Andi and Marco to the Greenwich family,” said John Lloyd. He added that their outgoing personality and zest for life is perfect for the brand and joked that the original trio is even threatened by their arrival.
From being a substitute, Gino’s high-energy banter perfectly complemented the dynamic duo of Chico and Delamar to become the third host of The Morning Rush. Gino never runs out of witty remarks on just about anything and greatly contributed to the best-selling book The Morning Rush Top 10 book 2.
Known to many as Andi-9, the lovely Andi also started a career as a radio jock. Her captivating persona and head-turning looks earned her a spot in TV as an MTV VJ and as a courtside reporter for the FEU Tamaraws during UAAP’s Season 70.
From being a TV and print commercial model, Marco established himself as a role model for would-be entrepreneurs. He currently heads Ministry of Mushrooms, a provider of gourmet mushrooms, mushroom products and mushroom related services.
As the newest members of the Greenwich barkada, Gino, Andi and Marco will add life to the pizza and pasta chain’s latest offering.