Most loved cognac celebrates milestone with traveling exhibit, unique blend
THE world’s most loved cognac, Hennessy, marks its 250th year with a traveling exhibit in five countries across America and Asia. Called the 250 Tour, it traces Hennessy’s eight generations of family ownership, as well as showcases its rich cultural heritage.
Paying tribute to the countries that have long loved and consumed the brand, the traveling exhibit opened at the Zaha-Hadid designed Opera House in Guangzhou, China in March continuing in New Manege in Moscow this month. It then moves on to Lincoln Center in New York (July) and the Circa Gallery in Johannesburg (August). It will culminate in a secret venue in Paris, France come September.
A tale of two families
Hailing from Cognac, a small town in France, Richard Hennesy envisioned to make the world’s finest cognac. In 1765, he founded Maison Hennessy.
As a man of vision, he saw the potential of his business to grow and be loved all over the world. Soon enough, he started shipping bottles of Hennessy to the USA proving that he could cater to the American palate. By the turn of the 18th century, he formed a significant partnership with Jean Fillioux who became the family’s master blender.
This relationship between Hennessy and Fillioux continues up to this day and now on its eight generation.
A taste of Hennesy 250
To further commemorate its 250th anniversary, the cognac brand introduced the Hennessy 250 Blend especially made for this momentous occasion.
The new 250 Collector Blend was created in honor of Master Blender Yann Fillioux and only 250 barrels have been produced, each holding 250 liters.
To complement the blend, a commemorative decanter was created by designer Stephanie Balini who was honored as a Young Designer by the luxury goods association Comite Colbert.
In the Philippines, Filipinos have been drinking Hennessy since 1903 that is why the cognac company also marked the milestone at the Philippine International Convention Center (PICC) with a red carpet event and exhibit.
Present at the event were Steven Bullock, LVMH Moet Hennessy Philippines managing director; Olga Azarcon, Country chief representative at Moet Hennessy Asia Pacific-Philippines Representative Office; and Giovanni Robles, Moet-Hennessy Philippines marketing manager, and other Hennessy Philippines executives.
“Liqour companies are excited about prospects in the Philippines,” Bullock exclaimed at the event.
After a short tete-a-tete and cocktails with Hennessy’s VSOP and XO, Ambassador de la Maison Hennessy Jean Michel Cochet ushered the guests to an interactive museum where the history of the Hennessy and Fillioux families were exhibited. The museum’s layout resonates and contains elements of the story of the families’ heritage.
Also, the celebration at the PICC Reception Hall culminated with a classy, sumptuous dinner, a world-class performance by Lani Misalucha, and a taste of the Hennessy 250 Blend.’