For any artist, the most difficult challenge is to break through to the mainstream. Such is the case in the music industry, which according to two rising stars—solo singer Neo Domingo and 5th Dynamics frontman Mark Cordovales—was a hurdle that a benevolent music competition fortunately got them through.
“Kapag singer at musician ka, usually hanggang papel lang ang compositions mo dahil napaka-hirap makakuha ng airplay on radio and exposure sa ibang media,” explained Neo, whose first single “Pagbigyan” is popular on music video channels and download sites. “But when I won McJim Classic Leather’s first season of Dreams Get Real talent search, nabago yon lahat, kasi yung suporta nila hindi natapos nung nanalo ako. Tuloy tuloy pa rin hanggang ngayon, sa mga shows, MTVs and iba pang projects na dumadating.”
Mark, whose band is behind another popular OPM hit “Anyare,” cannot agree more. He told The Manila Times, “Malaki po talaga kasi ang nagagwa ng marketing support para sa isang artist.”
Dreams Get Real is the pledge of homegrown leather company McJim whose owners are OPM lovers and loyalists. According to Chris Cahilig, Dreams Get Real project head, who also takes on the career management of the competition’s winners, “The owners of the company simply want to do their part in supporting deserving and talented artists, and when they do, they do it all the way.”
Now in its second season, 10 finalists—whittled down from 20 contestants selected from hundreds of applicants—are all set to make their dreams come true in the competition’s conclusion.
They are Zsarina Concepcion, Eiffel Manansala, Carmella Ravanilla, Micha Llona, CJ Raneses, Tricia May Casauay, Erikson Malabanan, Kym Penoso, Abigail Mendoza, and Apple Delleva.
Through this exciting competition, McJim will once again give undiscovered Filipino talents the platform to be heard and boost Original Pilipino Music (OPM) with fresh voices.
“The level of competition this season is mind blowing! Each one of them is very unique and has something different to offer. During the eliminations, we really had a hard time picking the Top,” continued Cahilig.
Eight mall elimination winners and two wild cards comprise the final 10, whose music videos are now up and running on the Facebook (www.facebook.com/OfficialMcJIM) and Youtube accounts of McJim Classic Leather. The top three most viewed videos and three promising talents to be handpicked by the organizer will face off in a grand finals night on November 9 at the Music Museum.
The grand champion of will receive a full album and music video grant; P100,000 in cash prize from McJim Classic Leather; artist marketing support; and a talent management contract.