ELEVEN foreign embassies including Brazil, Canada and the United Kingdom joined the Ambassador’s Cup, a project by the Center for Research and Communication Foundation (CRC), which brought football closer to underprivileged children in different communities in Metro Manila.
In partnership with Telus Philippines (TIP), over 300 young football enthusiasts, who were all eager to learn the values of the sport, participated.
As part of the program, each embassy adopted a community, formed their teams, and competed in the football tournament that took place at the University of Asia and the Pacific.
The 12 community coaches also benefited from this initiative, which included professional seminars and training sessions, not to mention brand new sets of uniforms and shoes for the children.
Participants were also given intensive mentoring from the coaches who came from Team Socceroo Football Club, a local team in Manila. They were then treated to an exhilarating field trip to watch a live game in the United Football League. Children were witnesses to the enthusiasm and passion of the tournament players, as Team South Africa clung to its title during the final match against Team Timor Leste.
“What made this initiative rewarding was seeing the confidence the children developed as they mastered soccer skills and the nurturing relationships they had with the coaches,” said Warren Tait of Telus.
“They practiced the values soccer inspires—teamwork, discipline, sacrifice, and heart—helping to give them a solid foundation for the future,” he added.
CRC is one of the most recent beneficiaries under TIP Community Board’s yearly grant, which distributes funds annually to grassroots organizations. Staying true to the company’s culture of giving, TIP invites charitable organizations to apply for one-time funding for projects in the areas of health and wellness, education and sports, and arts and culture. Previous grantees include Tulay ng Kabataan, Feed Hungry Minds, and Ballet Philippines, among others.
To apply for a Telus International Philippines Community Board funding, visit www.telus.com/community.