UNSHAKEN by the aggressiveness of competitors in the convenience store sector, Philippine Seven Corp. (PSC), the local franchisor of global brand 7-Eleven, is doubling its current store network of 1,000 by 2015, which will sustain its premier position in the industry. The 1,000th store opened at the I.T. Building along Greenfield District, Mandaluyong City.

At the opening of its 1,000th store in early January, Jose Victor Paterno, PSC president and chief executive officer, said that the network expansion would be mostly in the provinces, particularly in the Visayas and Mindanao, where consumers are still depending heavily for their daily household needs in supermarkets of the big malls that operate on limited time frames.

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