Google Philippines said that seven in 10 Filipino smartphone users never leave home without their device and 33 percent have spent more time online in the past six months than they did before that period.
“We’ve observed a strong reliance on smartphones for everyday use. For many, a smartphone serves multiple purposes and they get most of their local info from searches done on mobile,” said Narciso Reyes, country manager of Google Philippines.
Google said recently that the current smartphone penetration rate is now at 39 percent, citing market research firm Ipsos MediaCT’s recent survey on smartphone usage in the Philippines.
The survey said smartphones are affecting consumer behavior and giving businesses a new window for strategic marketing.
The survey found that a string of activities are most commonly done on smartphones including social networking and application use; 87 percent watch their videos on mobile.
A majority of smartphone users were also found to multitask while on mobile, they watch television, read a magazine, or listen to music while using Internet on their device.
Search stands out in smartphone usage: A sizeable chunk, 88 percent, do research for product or service on their phones. About 63 percent searched on topics such as product information, 53 percent on travel, 49 percent on restaurants and bars and 38 percent even searched for apartment or housing information.
Google’s innovative search technologies connect millions of people around the world with information every day.
“With this very high potential, businesses can look at how to creatively incorporate mobile into their marketing strategies. Making business information searchable can be a start to building online visibility. Customer engagement should follow,” Reyes said.