Research facility to provide free skin analysis to the public to aid product development
Ever wondered why skincare brand Pond’s has endured in the global market for over 150 years?
The answer is just as remarkable: Because the skincare company has a network of 700 researchers and scientists developing its products for efficacy at six Pond’s Institutes around the globe.
This was the proud introduction of Shulian Zhang, Unilever’s global head for clinical research and skincare, in inaugurating the newest Pond’s Institute in the world, right here in Manila, Philippines.
Located at Bonifacio High Street in Bonifacio Global City, Taguig, Zhang said of the institute’s history, “The Pond’s Institute is actually a global network of 700 researchers and scientists across six laboratories. There are two here in Asia, one in the US, a couple in UK, and one in The Netherlands. [At every location], we conduct hundreds of clinical trials and lab tests to ensure the safety and efficacy of our products.”
He continued, “Since 1846 [the year the original Pond’s cream was created], a long time ago, we have claimed over 200 patents and innovations that help address women’s needs [in skincare]. We not only provide the solutions, but we [also]back them up with the science.”
To qualify, Pond’s Institute Manila is not a laboratory like its global counterparts, but nonetheless a first of its kind in Asia as a “flagship store” that offers the same skincare expertise to every Filipino who goes through its doors.
Explaining the concept of Pond’s Institute Manila to The Manila Times, Mian Datu-David, marketing director of Unilever Philippines for skin, said, “This is our flagship store but we also have pop-up booths inside malls. For us, it’s really about democratizing beauty. It’s not just for those who can afford expensive skincare advice and treatment. It’s for everybody. So we now open this, the Pond’s Institute Manila for free.” According to the marketing director, visitors are encouraged to talk to beauty advisers and guest dermatologists who are present in the institute through its operating hours. There, anyone can avail of a skin check up with a state-of-the-art facial analyzing machine.
“It finds out everything about your skin including skin age, pores, skin tone, blemishes, and skin type—whether it’s oily or normal, or a combination of both. And then, based on the data gathered, our own beauty experts who have been trained by Pond’s experts, will recommend the right products to address your skin concerns,” David continued.
She proudly added, “And of course, we have a full range of products from facial washes to anti-aging creams, to whitening creams even for men.”
According to Zhang, while Pond’s offers free analysis at the institute for the public, the benefits of doing so also go back to the company: “Because women are at the heart of everything we do, we need to understand and address their specific needs in order to develop more and more innovations to address them.”
By seeing these conditions first hand, their researchers—and ultimately their products—become more effective for the consumer.
Moreover, the opening of Pond’s Institute Manila is considered very timely both by environmentalists and dermatologists as revealed in a program hosted by Iza Calzado.
Representing the Climate Change Commission at the inauguration was Pebbles Sanchez who reported that as global warming continues, the sun’s rays are becoming stronger and stronger, which is very harmful to the skin. She further indicated that “total particulate matter in the air is above safety levels,” which basically means the air is very polluted, also causing other kinds of skin problems.
Dermatologist Ada Bautista on her part acknowledge the work that Ponds Institute Manila is about to do, which will be a great help to specialists in her profession in treating their patients with a continuous stream of new data from the public.
As a grand finale to this milestone of Pond’s in the country, the new generation Pond’s Girls helped Zhang with the ribbon cutting ceremony, namely Toni Gonzaga, Rissa Mananquil-Trillo, and Cheska Garcia-Kramer.
The Pond’s Institute Manila will be open to the public along 5th Avenue in Bonifacio High Street until June 4.