80 years of Lacoste


To celebrate its 80th Anniversary, Lacoste unveiled an exclusive and unique brand experience roadshow in Manila, which was on display in January at the Shangri-la Plaza’s East Wing Atrium.

Visitors encountered three cubes filled with moving and still images and objects from the brand archives dating back to the invention of the polo shirt and founding of the brand by tennis champion René Lacostein 1933.

Celebrating with the brand and welcoming the guests for an exclusive exhibit walk-thru on January 13 was Stores Specialists Inc.’s eExecutive Vice President, Anton Huang and Chairman, Ambassador Bienvenido Tantoco Sr. Joined by French Ambassador Gilles Garachon, and Lacoste’s Retail Excellence and Travel Retail Director for Asia Pacific, Erin Lillis-Arrowsmith.

Manila’s style icons and influencers were also present. During the event, personalities were spotted looking wearing the iconic Lacoste polo shirts. More joined in celebrating its milestone by going through Lacoste’s time capsule.

The firstcube showcased the iconic polo shirt. For eighty years, Lacoste has been featuring a carefully curated collection of Lacoste polos, including the Holiday Collector’s Series, where each year since 2006, the brand features guest artists to re-imagine the classic polo.

The second cube contained a cabinet of Crocodile Curiosities. Here, visitors discovered the various shapes and sizes, colors and contexts that the Lacoste crocodile logo has adopted and adapted to over the decades during its natural evolution.

The third cube housed a collection of images from the brand archives. Black and white heritage photos of brand founder René Lacoste, himself a tennis legend, as well as his wife and daughter, both golf champions, were mixed with more recent images of fashion shows, products and other objects.

Outside the cubes, a window showcased tennis dresses from the 1970’s, the Golden Age of that sport and an important time for the brand as it began seriously producing women’s sportswear.

Finally, at the newly opened Lacoste store in Shangri-la Plaza’s East Wing, visitors will see the 80th Anniversary logo created by British art director Peter Saville for this important birthday.

With interesting sketches, artistic photos and the brand’s vast memorabilia collection, everyone sure had a memory to remember wearing their Lacoste!


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