MASS housing developer 8990 Holdings Inc. said its upcoming cable and internet subsidiary is expected to have a captive market of more than 40,000 housing units built by the company.

“The tentative name is 8990icable. We intend to create and operationalize our cable and internet unit this year,” Jesus Januario Atencio III, 8990 Holdings president and chief executive officer, said in a text message.

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