8990 launches new Bulacan residential project

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Mass housing developer 8990 Holdings Inc. recently launched DECA Homes-Marilao, a mid-income residential development that is the company’s first project in Bulacan and its second project in the North Luzon area, the company announced last week.

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In a disclosure to the Philippine Stock Exchange, 8990 said the upcoming 14-hectare development, which costs a P1.8 billion investment will offer a mix of townhouses and medium rise buildings (MRB) for a total of 819 townhouse units and 3,788 MRB units.

“We are excited about the opening of 8990’s newest branch in Marilao. Bulacan is one of the growing provinces north of Metro Manila, and we are very positive about the impact of this new project,” 8990 President and Chief Executive Officer Januario Jesus Atencio said in a statement.

8990 noted that the project will feature 28 medium rise buildings with four stories each, which will offer studio-type units measuring 26.8 square meters and two-bedroom units at 36.5 square meters.

Studio-type units are priced at P1.2 million, while the 2-bedroom units cost P1.7 million.

Meanwhile, the townhouses will have a floor area of 51 square meters and will be priced from P1.4 to P1.5 million.

Amenities offered by the project include a basketball court, multipurpose hall, parks, entrance arch and a playground.

At present, DECA Homes-Marilao has received a total of 116 Letters of Intent, 87 of which were already present during the project’s launch late July.

The location is ideal for people working in Quezon City, Caloocan and other northern parts of Metro Manila, said Atencio. The prices, Atencio noted, are appealing to the growing millennial market of 8990. “This gives our target market another option of owning a home.”

The company earlier noted that the millennial market accounted for 57 percent of the brand’s sales in the first half of 2016, higher than the 55 percent contribution posted in 2015. This segment is composed of individuals aged 20 to 35 years old.

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