A brand, to brand and Superbranding

Confusion exists in differentiating between the existence of a brand, the act of branding and what we identify as Superbranding. Wikipedia defines a brand as the “name, term, design, symbol, or any other feature that identifies one seller’s product or service distinct from those of other sellers.”

Initially, branding was adopted to differentiate one person’s cattle from another’s using a distinctive symbol burned into the animal’s skin with a hot iron stamp. It was subsequently used in business, marketing, and advertising. A modern example of a brand is Coca Cola. Put simply, a brand is but a title, very much like our names.