Discount codes have become extremely popular with consumers across the globe. The convenience of use and the innovation that comes with it are now finding its way into the homes of many people and even into the business world. On average, 20% of online shoppers abandon their cart just because there is no promotion or a code to use, so it’s no surprise that brands are looking for ways to draw customers closer. At the same time, consumers seek every opportunity to save money. Is meeting half-way possible at all?
