After more than 20 years since its conception, British technology manufacturer Dyson has finally arrived in the Philippines with the launch of its flagship store at the Maybank Center in Bonifacio Global City, Taguig City.
Leading the grand welcome to Manila was no less than British Ambassador Asif Ahmad, who was delighted that Dyson’s opening had taken place within the UK Embassy’s This is Great Britain tourism and business campaign.
“Dyson has chosen the Philippines to epitomize creativity and innovation of British technology. I am particularly proud to present to the local market this great fashion accessory to have at home. This is proof that the UK is always looking for solutions to everyday problems, and we want the Philippines to be able to solve such issues through British technology,” he said in his message.
Best known for its “air multiplier” and “cyclone technology” in its vacuum cleaners, Dyson recently set up shop in Hong Kong and Singapore, and hopes to strengthen its Asian expansion through the newest Philippine branch.
“Filipinos are now willing to invest in things that will last a long time, with quality and durability. This is what Dyson offers, with products that can last for 10 years and more,” said Roanna Mottershead, the company’s senior communications manager, who also revealed they will open eight more stores in the Philippines this year.
Dyson machines are proudly used in Buckingham Palace, the Tower of London, the Vatican, Harvard University, and Time Warner Center in New York, US, among other global landmarks.