UK Embassy’s five-month campaign ends successfuly
Everything English—from entertainment to fashion, from arts to sports—gathered at the Bonifacio Global City for the culmination of the British Embassy’s five-month “This is Great” campaign in the Philippines in March.
“This weekend at Bonifacio High Street you will feel as though you were are visiting Great Britain. Your senses will come alive with the sounds of British music, the light of films from the UK screened outdoors and the color and style of British fashion,” British Ambassador to the Philippines Asif Ahmad at during the opening of the three-day festivities.
Dubbed the “Great British Festival,” the three-day event opened in style with a fashion show for the Spring/Summer 2014 collections of well-known British brands like Lee Cooper, Marks & Spencer, Ben Sherman, TM Lewin, River Island, Warehouse, Superdry, Hackett, and Dune in a runway show.
Both street style and high-fashion designs were seen, exciting Filipinos of the many activities yet to come for one ‘Great’ weekend.
The British Embassy also had the Bonifacio High Street garden covered with different activities for sports, exhibitions, film screenings, and a performance stage for bands to perform classic UK hits.
Local bands such as Taken By Cars, Bleu Rascals, and She’s Only Sixteen played on the main stage for the three nights. It was the popular ‘70s local band The Bloomfields that formally closed the Great British Festival, covering hit songs from the legendary British band, The Beatles.
Another exciting activity was a short football class with popular Filipino-British brothers James and Phil Younghusband of the Philippine National Football team. The Azkals players led football drills at the sports area setup with the kids of Chelsea FC Soccer School Philippines.
The Philippine Volcanoes also took center stage conducting Rugby drills. Rugby, besides football, is also a popular sport in UK.
The outdoor cinema was also a good venue to showcase the best blockbuster British films in recent years, like Sherlock Holmes, Harry Potter and the Philosopher’s Stone, Wallace and Grommit, and Notting Hill. The documentary-film, One Direction: This is Us was also screened, featuring the lives of the hit boy band from the UK. Theatrical and dance performances from the British School Manila and the Royal Academy of Dance also took center stage.
“Over the past five months, the ‘This is Great’ campaign has brought to the Philippines the best of British culture and business. We reached out to help our Pinoy friends in times of need. We’ve brought world-class contributions of the UK to the Philippines to raise awareness of the local community of what our country has to offer,” Ambassador Ahmad triumphantly concluded.