RUF has always been known as a tuning firm who goes against the norm. Established in 1939 in Pfaffenhausen, Germany, as “Auto Ruf” by Alois Ruf Sr., the company began as a service garage and was eventually expanded to include a full-service gas station in 1949. Ruf began experimenting with vehicle designs of his own in the late 1940s, and in 1955 designed and built a tour bus, which he marketed around Germany. The positive response it received led to Ruf expanding his business again by starting his own separately-owned bus company.

At present, RUF has evolved into a major powerhouse in the tuning industry whose vehicles are derived from unmarked Porsche chassis, specifically known as a “Body in White.” Through these fundamental platforms, RUF manufactures and engineers its own original vehicles. Additionally, the cars are built from the ground up as completely new cars, using these bare chassis, and thereby assembled using Ruf-made parts and materials, (eg BTR, CTR2, RT12), instead of badge engineering or disassembly of existing cars. As such, all RUF models have certified Ruf VIN and serial numbers, and are recognized as production models, rather than modified Porsches. Ruf is historically known for its record breaking 211-mph CTR, and is the largest, most renowned company to make Porsche performance enhancements. Though primarily a manufacturer, Ruf has also made a name for itself operating as a car tuner, a specialist in customer-requested Porsche to Ruf conversions (eg Turbo R conversions) and as a restorer of classic Porsche and Ruf models. Ruf carries out service and crash repair, as well.

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