A love affair with your hair


Ms. Universe 2011 third runner up Shamcey Supsup embodies Watsons’ hair philosophy which is “the confidence to push beyond your comfort zone starts with the basics proper skin and hair care”

Your hair is an extension of your identity. The cut, length and style throw hints of who you are and your passion for life. So show the world just how much you love yourself by giving your hair the best care and style products.

The leading health, beauty and lifestyle retailer has just what you need. Watsons launches the Hair Affair campaign to help you look your best from basic hair grooming, to enhancing your mane’s beauty with treatment products and fashion-forward hair dos.

For the campaign, Watsons also taps in a beauty and brains extraordinaire who embodies the brand’s philosophy. She is no less than Ms. Universe 2011 third runner up Shamcey Supsup.

For her part, the UP magna cum laude agrees with Watsons in believing that there is no limit to what a person can achieve, and that confidence to push beyond your comfort zone starts with the basics—proper skin and hair care.

Together, Watsons and Shamcey share hair advice for every Filipina to try using the brand’s complete range of hair care solutions beyond shampooing.

Cleanse and condition. To help repair chemical damage and protect color and perm, use Pantene Color and Perm Shampoo. For a dry rescue formula, there is Creamsilk Hair Reborn Technology. For hypoallergenic females, Watsons recommends Finesse Clean + Simple Shampoo and Conditioner that does not contain parabens or gluten. Finally, the beauty of nature can be had with herbal shampoos Nanny Rose Gugo Lawat and Opal Hot Oil Cream Conditioner.

Treatment. For strengthened and nourished hair strands, Watsons offers Dove Hair Fall Rescue. Then, Hair Treats Hair Spa revives hair to make it full-bodied. Also try out the Silk Secrets Virgin Coconut Hot Oil for deep moisturization that adds shine to hair.

Style. Watsons also introduces its latest style products including the Suave Touchable Finish Hairspray for brushable, weightless hold; the hypoallergenic Finesse Clean + Simple Hairspray; Hair Treats Hair Shine for silky smooth, shinier hair; and Tresemme Keratin Smooth Hair Spray for friz-free hair.

Color. As for the hottest trends in hair color, Pinays can choose from Watsons haircolor products like the Revlon Colorsilk with UV Defense that gives natural-looking, radiant, long-lasting color; or the Casa Cellophane, a premium conditioning cream that delivers temporary color while moisturizing and softening hair at the same time.

Finally for the Love Affair campaign, Watsons’ trained beauty advisors will be available to assist customers, for free, and will provide services like hair styling and coloring in select stores.


Please follow our commenting guidelines.

Comments are closed.