Pop-up, ‘Pleasure Store’ arrives in Manila
If there’s anything every bite of Magum has to say, it’s that it never fails to impress.
Since its launch in Manila two years ago, Magnum has become the name—and ice cream—on everybody’s lips, and rightly so. The luxurious taste of velvety ice cream and real Belgian chocolate put together in one smooth, decadent bar is enough to keep anyone clamoring for more.
This year, the Golden Age of Magnum not only excites everyone with the launch of Magnum Gold, but also gives its fans the ultimate brand experience by taking them into Magnum Manila.
In premium locations all over the world, special pop-up stores called Magnum Pleasure Stores have been the most awaited ice cream experience worldwide. With its unique design and its wide array of tasty dishes, each pleasure store has become the a destination in its respective host cities—from Milan and Cannes to New York and London.
Finally, it’s the Philippines’ turn to hold that golden ticket, as the ice cream company announces the arrival of Magnum Manila. Designed by famous Filipino architect Ed Calma, Magnum Manila is located at the SM Aura’s SkyPark Dining in Taguig City, and is set to open on April 8.
And though each pleasure store varies in size, shape and design, it’s still Magnum that binds them together. Here, pleasure store-goers will also get the chance to create their very own bars through the Make your own Magnum experience.
Have a say by selecting from various, delectable toppings like almonds and crushed chocolate chip cookies, as well as special choices like frozen dried raspberries or gold nuggets, not to mention experimental ones like chili flakes and sea salt.
But Magnum Manila experience doesn’t end here as it offers a good food selection. For the savory dishes menu, the ice cream company collaborated with Chef Him Uy de Baron, the executive chef of Chef Cuisine catering and owner of Nomama restaurant.
Some of the dishes de Baron created include Magnum Fresh Ricotta Bruschetta and Cajun Spiced Chicken Fingers for appetizers; Kocha Pumpkin Soup and Asian Steak Salad; Magnum Bolognese and Sous Vide Chocoloate Carbonara for pastas; Magnum Burger and Croque Madame for sandwiches; and Cocoa Rubbed Roasted Chicken and Magnum Braised Beef for main dishes, among others.
For the desserts menu, Chef Miko Aspiras, award-winning pastry chef and pastry chef of a premier hotel in the country, concocted the sweet choices with Magum. His creations include Death by Chocolate, Red Velvet, Magnum Apple Pie, and Magnum Fondue for Two, and more.
And as summer rolls in, Magnum Manila is sure to be the next big thing to look out for in the metro.