To celebrate hitting its millionth subscriber, Cignal TV held a thanksgiving party at Green Sun Hotel and commemorated what they describe as “a historic milestone not only for the company but for the entire television industry.”
Cignal’s foray in the pay-TV arena in 2009 shook the television landscape with its direct to home (DTH) satellite technology that ushered in the era of HD quality sight and sound never before seen in local TV broadcasts. Customers took a liking to the new pay-TV provider and propelled the company to exceed its long-established competitors.
According to Cignal President and CEO Emmanuel Lorenzana, “We owe it to our subscribers who have made us the number one pay-TV provider in the country, to deliver the best viewing experience possible and to continue to expand and enrich our channel offerings. It is our firm commitment for Cignal to take the lead in finding innovative ways to improve its services and to meet the changing demands of the Filipino viewer.”
He further explained that the company’s achievements rest squarely on its quality of service. “We were first in the industry to offer superior 100 percent digital Pay-TV service, and built-in HD plans. These are some of the industry innovations that brought Filipino viewers to the awesome viewing experience that they enjoy today.”
Asked how Cignal aims to keep up its game, Cignal Chief Operating Officer Oscar Reyes Jr. on the other hand replied, ‘’The Philippine pay-TV market is still in its infancy compared to our Asian neighboring countries like Taiwan, South Korea, Hong Kong, etc., so there is ample room to grow and we see a trend towards more diversity in television choices as people’s incomes increase and lifestyles continually change. Cignal will continue to lead the industry in both content diversification and best in class infrastructure. All thanks to our links with PLDT and the MVP Group which give us access to the latest developments in digital and telecommunications technology.”
Spotted at the thanksgiving party were….