With the constant introduction of local and foreign concept stores in the country, it is surprising to know that Filipinos can still be impressed with the new kid on the block.
In the lifestyle scene, this is the Massimo Trulli Fashion, Food, and Wine Concept Store, a never-before-seen concept this side of the world combining the Italian design house’s limited edition leather bags and accessories, a showroom of avant garde furniture, a fusion restaurant, an Italian Deli and store, an Italian wine bar and cellar under one roof.
No less than Massimo Trulli flew into the Philippines to introduce his brand in an exclusive preview for the lifestyle press corps.
Sharing his evolution as an artist and designer, Trulli revealed he started out as a painter with his trademark of bold and vibrant canvases.
“I entered the fashion world when I transformed my artworks from the canvass to calfskin. Today, I design limited edition bags that are handmade by noted craftsmen from Tuscany, as well as exquisite home furnitures,” he said in Italian.
The brand was born as a natural evolution of a 30-year artistic activity combined with a great passion for fashion that derives from its designer, creator and artist—Massimo Trulli.
His line “Art Bags” consists of hand-made bags and accessories inspired by artistic work (in Pop-art style) from the legendary ‘50s and ‘60s, enhancing the image of fashion, advertising, cinema and the lifestyle of that time.
The collection that includes exclusive bags are rare, original and in limited editions (only 999 pieces), strictly “Made in Italy,” and handmade in the best workshops in Tuscany.
Meanwhile, his MT collection is the brand’s second liner that offers bags, shoes, and small leather goods made with eco leather and leather trim. The models are stylish and practical designed for the young customers, but refined with “a little bit of diva.”
Each bag or product is signed by the artist to avoid falsification.
In 2013, Trulli gave life to a new project, the creation of his “First Extraordinary Artistic Furniture.” Defying the current commercial furniture solutions, Massimo Trulli Home offers furniture that are original and classy—chairs, armchairs, sofas, benches, stools, tables, lamps, made of valuable wood, classical models, artistic style, revisited in an excellent printed leather.
Every furniture piece is numbered and signed by the artist as well, and accompanied by a Certificate of Origin and a Warranty.
Trulli explains in Italian, “We transformed the artworks from the canvass to calfskin.”
On hand to help Trulli explain the brand’s concept were Atty. Gale Atienza and Adriano Stefanutti, both co-owners of the one-of-a-kind lifestyle hub at the LRI Design Plaza in Bel-Air II, Makati City.
“We want everyone to have that unique Massimo Trulli experience,” enthused Atienza who has long been a fan of the brand. She confessed she would buy its signature bags every time she visits Italy, until such time that she realized she could very well bring the Massimo Trulli lifestyle to the Philippines.
The 120-square meter concept store displays some of Trulli’s signature collection of fashionable leather bags and goods like wallets and shoes. Also on display are his impressive armchairs, tables and sofas that give the look and feel of European dining.
Customers can sit on one of the elegant furniture with iconic designs like the face of Audrey Hepburn, Marilyn Monroe or Sophia Lauren while dining, and can order one of these signature pieces if they want to have one in their home.
As for Massimo Trulli’s flavors the store has a deli offering gourmet food such as regional Italian cheeses and prosciutto San Daniele.
When it comes to the wine choices, Stefanutti takes charge as wine director and consultant. He promises to offer the best Italian wines at the store’s very own wine bar. His choices will be served starting at P200 per glass.
High-end bottles, meanwhile, are available at the Wine Cellar with prices ranging from P6,800 to a whopping P80,000 each.
Moreover Stefanutti intends to hold small and formal wine classes at the store in the future.
“This concept of combining a restaurant and a boutique is becoming popular in Europe, and are confident that it will also work out here in Manila because Filipinos like to shop and eat. This is a place where you can do both, in style,” Atienza ended.
The Massimo Trulli Fashion, Food and Wine Concept Store is now open to the public.