“Ninety-five percent of our hair is keratin,” informed Mindy Dillan, vice president of international sales for Keratin Complex in the Philippines. She sat down with The Manila Times when her company from Florida, USA launched its latest menu of services in the country.
Dillan continued, “Once hair’s keratin is depleted, it creates damage spots. And when there are lots of damage spots, that’s when the hair becomes frizzy. With our signature patented keratin formula—which I cannot reveal because its patented—we are able to attach or connect them together again to repair the hair. And once keratin is replenished, hair becomes healthy and smooth.”
Known for its Smoothing Therapy, Keratin Complex was established by industry innovators who wanted to provide a viable alternative to traditional straighteners used in salons at the time.
Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment lay in harnessing the power of keratin. And thus, Keratin Complex was born in 2006.
In the country, Keratin Complex has been available since 2010 thanks to exclusive distributor Zulusibs Inc. Since then, it has been the one of the top and safe choices of the local salons when it comes to keratin products and services.
That is why this year, the brand is introducing eight services using the line-up of products. Leading the line-up is the Signature Smoothing Solution that gives the client sexy and smooth hair for five months while also reducing frizz by up to 95 percent. The service takes a meticulous process lasting around two hours and requires the client to avoid shampooing their hair for three days.
For those who are in a hurry and need salon-treated hair in a jiffy, the Speedy Smoothing Solution cuts the salon time in half with the one-hour service lasting for up to six weeks and the no-shampoo period gets cut down to a quick eight hours. And since smoothing with Keratin Complex means being able to color your hair on the same day, it also offers the Smooth Meets Color treatment that locks in color and shine for a longer period as well.
Smooth, however, doesn’t have to mean straight and Keratin Complex’s Curl Controller treatment is a fresh approach to giving curls a boost, as it takes out the frizz thus making curls more defined and manageable.
For those who are only looking to treat specific areas in their mane, the Bang or Spot treatment is the perfect fix for picture-ready hair at any angle. Keratin Complex also offers a treatment especially for the gents called Smooth for Men that gives a sleek finish to every man’s hair.
The latest addition to the menu is the Same Day Smoother, which gives clients soft, shiny hair with no downtime. Hair can be washed immediately after the service to be red carpet ready and the treatment lasts for up to three months.
“The Philippines is a very important market for us as it is our first market in Asia. That is why we always want to provide not just the best but also an array of treatments for different Filipinos,”Dillan ended.