A night of fashion and inspiration on the ‘S Carpet’

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Samsung Electronics Philippines Corporation representatives Nio Judalena, Barbie Ocampo, Joanne Ramos and Jeanne Cayanan

Samsung Electronics Philippines Corporation representatives Nio Judalena, Barbie Ocampo, Joanne Ramos and Jeanne Cayanan

Like so many revolutionary introductions in the field of mobile technology, the latest gadgets from Samsung highlight the marriage between design and innovation. According to the brand’s makers their new flagship phablet devices, the Samsung Galaxy Note5 and Galaxy S6 edge+, prove how this collaboration can result in beauty with purpose.

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Fittingly so, the gadgets were launched via the S Carpet: Fashion & Inspiration event at the SMX at SM Aura Premier. Graced by some of the biggest names in fashion, design, entertainment, and the arts, S Carpet featured the Samsung x FDCP fashion presentation, which unveiled a stunning all-Filipino designer collection.

Top designers Avel Bacudio, James Reyes, Ivarluski Aseron, Vic Barba, Joey Samson, and Anthony Nocom opened the show by unveiling the White Pearl Collection, which represented the blank canvas that designers start with as they explore the possibilities of where their creativity can take them.

Jerome Ang, Joel Escober, Ramon Esteban, Gerry Katigbak, Pablo Cabahug, Kristel Yulo, Ronaldo Arnaldo, Happy Andrada, Hindy Tantoco, and Noel Crisostomo next presented their Silver Titanium & Gold Platinum Collection, which mirrored the elegant glass and metal finish of the Samsung Galaxy S6 edge+.

Finally, Dong Omaga-Diaz, Frederick Peralta, JC Buendia, Jojie Lloren, Randy Ortiz, and Albert Andrada showcased their own takes on the traditional terno as a fitting finale to celebrate Filipino artistry, effectively making a statement on how technology can reinvent something traditional into something modern.

Another highlight of the evening were the first ever Samsung Noteworthy and Edge Makers Awards, which were respectively given to Philippine Prince of Fashion Inno Sotto, and Bianca Gonzales-Intal, Liz Uy, Iza Calzado, Xander Angeles, and Ingrid Chua-Go.

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