• A PERFECT GIFT IN A CUP

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    It’s your chance to give your special someone the CBTL’s Kaldi machine which is marked down this holiday season

    It’s your chance to give your special someone the CBTL’s Kaldi machine which is marked down this holiday season

    For that special someone who just loves drinking coffee or tea, a perfect Christmas gift idea is the Coffee Bean & Tea Leaf’s (CBTL) “One touch, one perfect cup.”

    Offered in CBTL’s Single Serve Beverage System, this innovation vacuum seals the freshness of the brand’s top-grade coffee beans and tea leaves into a capsule—therefore allowing everyday folks to make a perfect cup of espresso, coffee or tea in just one press of a button.

    CBTL launched the “Holiday Warmth from CBTL” promotion, which marks down the prices of its two flagship models Kaldi and Contata. As added bonus, both models will come with two free boxes of holiday flavors, the Winter Espresso and Holiday blend. First launched in 2011, both these machines have since been bringing the CBTL experience to the homes of the brand’s patrons.

    The company’s existing home and executive packages are also discounted this season, as well as the CBTL beverage capsules, mugs and milk frother.

    The Holiday Warmth from CBTL promotion was announced in November at the CBTL Coffee Bar in Bonifacio High Street in Taguig City. At the event, CBTL Philippines executives also launched two new models of the Single Serve Beverage System. These are the Desto and Office One from new Professional Suite of the platform.

    Desto, one of the two new models under the Single Serve Beverage System’s Professional Suite, is best for budding businessmen

    Desto, one of the two new models under the Single Serve Beverage System’s Professional Suite, is best for budding businessmen

    Though not meant for personal use, the new models are perfect for individuals who are eyeing possible food business ventures in the coming year.

    “CBTL Professional Suite, comprised of the Desto and Office One, is the CBTL capsule platform tailor-fitted for offices, small-to-medium businesses, and food service channels including restaurants, cafes, hotels and resorts. The machines are now designed to cater to many servings one after another,” shared Paolo del Rosario, vice president for marketing and business development of CBTL Philippines.

    This is made possible through the bigger water capacities, more powerful pump pressure and larger capsule drawers that Desto and Office One have. And as CBTL again partners with Caffitaly, it maintained the portable and sleek design of both machines.

    Assistant and Sales Marketing manager Nella Lomotan added, “With its sleek and compact structure, Desto proves to be the perfect choice for small to medium enterprises as it fits seamlessly in office spaces, hotel and resort rooms, and cafes, which need the handy convenience it provides.

    “The Office One is the first and only industrial capsule machine. Its high capacity storage functions make it the ideal system for large volume applications. It is designed for businesses and food service channels,” she continued.

    Desto comes in two colors, pearl white or black, while Office One is available in black.

    As to why the coffee company aims to expand its single serve beverage platform, del Rosario replied, “In a research that the Coffee Bean & Tea Leaf conducted a few years back, we found out that an individual drinks and average of 17 coffee cups and only four are brought in cafés. This is the reason why we want more households and establishments to have our beverages without going to our cafés.”

    To this, Lomotan added, “We are very particular for our customers to have the best coffee or tea even if they are at their homes or offices, and now, in other establishments. Wherever you are, you will be able to savor the CBTL experience.”

    For more information, log on to cbtl@coffeebean.com.ph.

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