A PIECE OF SELENA

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Coach X Selena Gomez Collection
Reinventing an age-old American brand to catch the eye of a fickle and demanding generation of shoppers can be quite a challenge, but one that British designer Stuart Vevers passionately accepted when he joined Coach in 2013. And now, with the country’s pop sweetheart Selena Gomez onboard in a new campaign, the leather-goods label is enjoying new-found popularity.

Since the line’s launch in September, the Coach x Selena Gomez collection has turned heads with its double-handled tote featuring gold hardware, a wristlet, a cardholder for the smaller essentials and some heart-shaped bag charms. On the whole, the range imbues the brand’s classic luxury bags with a youthful new personality. The leather goods are available in three striking colors: Selena Black Cherry, Selena White and an eye-popping Selena Red.

Most certainly, the collaboration’s pièce de résistance is the Selena Grace, which epitomizes Gomez’s no-fuss, playful style. “It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” Vevers summed up his latest works. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”

The Selena Grace features Gomez’s personal touches: a hangtag bearing her signature and a story patch sewn inside with the message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting embossed into the base of the bag.

Coach is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Shangri-La.

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