And the new Pond’s Girl is—Heart Evangelista.
On Wednesday afternoon, Pond’s officially launched Heart as the face of its new, hit product Pond’s BB Cream. A press conference held at The Peninsula Manila in Makati City, welcomed the 28-year-old actress into the brand’s roster of Pond’s Girls.
“After all the recent controversies that happened to me . . . It is a nice feeling that people still see who you are [and entrust you with their brand],” Heart expressed on being chosen as the endorser of the renowned beauty label.
“It is also a nice feeling to endorse something you believe in,” Heart said adding that she has been using Pond’s since she was a teenager.
Asked by reporters to describe a Pond’s Girl, Heart answered “a role model that inspires.” She shared that a Pond’s Girl is never perfect but that she is able to get up from mistakes and failures with grace.
Since the early 90s, Pond’s has been introducing memorable Pond’s Girls who has become beauty and fashion icons like Apples Aberin, Tweetie de Leon-Gonzales and Rissa Mananquil-Trillo. It has also catapulted the modeling career of Kelly Misa, Mikaela Lagdameo-Martinez and Maricar Reyes, among others. While today’s popular actresses who has recently endorsed Pond’s include Carla Avellana and Angelica Panganiban.