• A taste of Taiwan’s ‘Excellent Lifestyles’


    To showcase the best of Taiwan to the Philippines, its Ministry of Economic Affairs (MOEA) and the Taiwan External Trade Development Council (Taitra) launched a whole new campaign to spotlight its people’s “excellence” in producing a wide array of goods.

    Still under the “Taiwan Excellence” brand, the home and leisure component dubbed “Excellent Lifestyles” was unveiled on June 26 at the Fairmont Hotel in Makati City, and highlighted innovative and top quality gadgets and appliances utilized for information and communications technologies (ICT), home and living, sports and leisure, and other related industries.

    “[The project] was initiated to promote quality Taiwanese innovative and lifestyle brands in emerging markets, such as Indonesia, India, Vietnam, Mainland China, and now the Philippines,” said Walter Yeh, the executive vice president of Taitra.

    “We want to introduce ‘Taiwan Excellence’ to the Philippines so that Filipinos who buy our products may have an assurance that they are getting the best and highest quality products,” the expatriate added.

    At total of 54 participating brands and 175 products were exhibited during at a three-day event held at the Block Atrium in SM North Edsa from June 27 to 29. Among them were Acer, Asus, BenQ, Transcend, HCH and Teco, to name a few.

    Besides the exhibit, raffle draws, a fashion show, and even a mini-concert attracted mall-goers to the interesting display.

    Another highlight of the program was the introduction VJ and TV host Iya Villania as campaign ambassador.

    “I can proudly speak about how several of these products has been helping me keep up with my active lifestyle, which I believe is the same experience of many Filipino consumers,” said Villana.

    The Taiwan Excellence Awards were also given out to Taiwanese brands with cutting-edge innovations that meet the highest quality on the international stage. Selected by the Taiwan Industry Image Enhancement Project (IEP), the awards were based on the following criteria: research and development, design, quality, and marketing.

    Yeh noted that export from Taiwan to the Philippines is expected to grow over 10 percent, with a goal of reaching $11 billion from 2013’s $4.1 billion.

    “Trade between the Philippines and Taiwan has grown significantly over the recent years. Many Taiwanese companies have successfully expanded their business in the fields of electrical components, electronics, machinery, and ICT products,” Raymond Wang agreed, Taipei Economic and Cultural Office (TECO) ambassador to the Philippines.

    He further said that among the Southeast Asian nations, the Philippines is the second largest export partner of Taiwan following Singapore.


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