A Toyota Corolla with a pulse

Unlike automotive journalists, most people only really care about cars that last a decade without muss, fuss, or bother. To them, a car is little more than a major household appliance with four tires, one that consumes vast amounts of money. So the best car is one that economically delivers an exceptionally unexceptional experience.

This is how Toyota has sold more than 44 million Toyota Corollas since 1966.