ABS-CBN Corp. took home seven trophies at the 2nd Spark Awards for Media Excellence, including the Gold award for the Best Media Solution-Integrated Media category for the “Pope Thank You sa Malasakit: A Message From a Grateful Nation” campaign.
The Spark Awards is the first-of-its kind organized by Marketing Magazine and honors top media owners in the Southeast Asia region, giving them the chance to showcase their value proposition and strength to the industry.
Silver awards were meanwhile given to the network’s “Isang Bayan Para Kay Pacman” campaign for the Pacquiao-Mayweather mega fight for Best Campaign and Best Media Solution-Integrated Media; and the “ABS-CBN 360 App” for Best App by a Media Owner category.
Bronze trophies were awarded to ABS-CBN’s “Book of Thanks” in the Best Media Solution-Social Media, as well as the “Love Is On” campaign in the Best Use of Branded Content.
Overall, the ABS-CBN Sales and Marketing team was recognized as the Best Content Team.
The regional Spark Awards were held at The Singapore Marriott Tang Plaza Hotel.