GMA Network dominates urban Luzon
Kapamilya network ABS-CBN claimed ratings leadership nationwide in July, recent data from Kantar Media showed.
The Kantar Media ratings reflected with more Filipinos watching programs on multiple screens via television and online.
However, a separate survey by Nielsen TV Audience Measurement showed that GMA Network continues to dominate urban Luzon TV ratings with more Kapuso shows nationwide and Urban Luzon topping the programs lists.
In the Kantar Media survey, ABS-CBN maintained its national audience share of 47 percent, versus rival network GMA at 32 percent last month.
Half of the total urban and rural Filipino households also watched ABS-CBN’s primetime block, hitting a whopping national audience share of 50 percent or a 20-percentage-point lead over GMA’s 30 percent.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a chunk of investment to reach more consumers.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while AGB Nielsen reportedly has 2,000 homes based in urban areas that represent 57 percent of the Philippine TV viewing population.
Besides primetime, ABS-CBN also ruled all time blocks nationwide last month including the morning block (6 a.m. to 12 noon) with 42 percent versus GMA’s 33 percent; noontime block (12 noon to 3 p.m.) with 45 percent compared with GMA’s 33 percent; and afternoon block (3 p.m. to 6 p.m.) with 47 percent against GMA’s 32 percent.
ABS-CBN dominated the list of most-watched programs with its values-laden series “FPJ’s Ang Probinsyano” as the runaway winner. The program, recorded an average national TV rating of 43.1 percent, beating its rival “Encantadia” with a distant 19.9 percent.
It was followed by “The Voice Kids” (36.9 percent), “Wansapanataym” (34.2 percent), “Dolce Amore” (33.6 percent), “MMK” (33.5 percent), “TV Patrol” (32 percent), “Home Sweetie Home” (25.7 percent), “Goin’ Bulilit” (24 percent), “Rated K” (23.3 percent), “Ipaglaban Mo” (19.8 percent), and “TV Patrol Weekend” (19.6 percent).
Other Kapamilya shows on the top 20 list are “It’s Showtime (Saturday)” (19.4 percent), “It’s Showtime-Weekdays” (18.5 percent), “Doble Kara” (18.2 percent), “Tubig at Langis” (17.3 percent), “Born for You” (17.3 percent), “Minute to Win It: Last Man Standing” (17.3 percent), and “Be My Lady” (17.2 percent).
ABS-CBN continues to lead in addressing the change in Filipinos’ viewing habits, as more and more Filipinos are consuming content online, by boosting the offerings of iWant TV. Primetime favorites such as “Dolce Amore,” “FPJ’s Ang Probinsyano,” “Born for You,” and “Pinoy Big Brother: Lucky Season 7” as well as afternoon drama shows “Tubig at Langis” and “Doble Kara” are among the shows people can catch up on the company’s video-on-demand offering.
The high viewership of ABS-CBN content on both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens in line with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms, including overseas with TFC subscribers as well as those on-the-go with ABSCBNmobile.
ABS-CBN Corp., which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the country.
Kantar Media is a leading TV audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries. Twenty-six TV networks, ad agencies, and pan-regional networks as subscribers.