ABS-CBN, GMA both claim March ratings lead

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Broadcast network giants ABS-CBN and GMA Network are claiming rating leadership for March.

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ABS-CBN claimed the lead with an average audience share of 44 percent in urban and rural households, outplaying its competitor’s recorded 35 percent, according to statistics from Kantar Media.

The Lopez-led network claimed it stood out in primetime block, the most important part of the day when most Filipinos watch TV and advertisers place a large chunk of ad money for a wider reach of consumers.

ABS-CBN said its video on demand (VOD) service also showed a good turnout. The entertainment giant said iWantTV had 34.43 million views across all ABS-CBN programs.

ABS-CBN programs are also being watched on the Internet, another proof that the company has gone beyond TV. Through its pioneering iWanTV, the company has been able respond to audience preference online anytime, anywhere.

But GMA Network also claimed that based on Nielsen’s data it performed well during the same month by garnering a 36.6-percent audience share and beating the 36.1 percent of ABS-CBN.

GMA attributed its claim to a nationwide lead to the strong performance in Urban Luzon and Mega Manila.

GMA said it took over its closest competitor in Urban Luzon with 41.5 percent or 10.5 points ahead of ABS-CBN’s 31 percent. GMA was also ahead of TV5’s 7.3 percent by 34.2 points.

The Gozon-led network noted an upbeat performance in Mega Manila at 43.2 percent or by 15 percentage points ahead of ABS-CBN’s 28.2 percent and by 35.5 percentage points to TV5’s 7.7 percent.

According to GMA, it had the most number of entries in the list of top-rating shows including specials across NUTAM, Urban Luzon, and Mega Manila. The Holy Week special The Ten Commandments garnered the highest household rating among all programs in the said lists.

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