ABS-CBN, GMA claim lead in viewership

Both ABS-CBN Corp. and GMA Network Inc. on Wednesday claimed that they established a strong start in 2014 by having an audience share leadership in the areas of Urban Luzon and Mega Manila for the month of January, with the two broadcasting firms citing their respective surveys done by different entities.

ABS-CBN said that in the first month of 2014, more Filipino households across urban and rural homes nationwide tuned in to the top-caliber programs produced by the network, scoring an average audience share of 44 percent, or 12 points ahead of GMA’s audience share of 32 percent, based on recent data from Kantar Media.