Both ABS-CBN Corp. and GMA Network Inc. on Wednesday claimed that they established a strong start in 2014 by having an audience share leadership in the areas of Urban Luzon and Mega Manila for the month of January, with the two broadcasting firms citing their respective surveys done by different entities.
ABS-CBN said that in the first month of 2014, more Filipino households across urban and rural homes nationwide tuned in to the top-caliber programs produced by the network, scoring an average audience share of 44 percent, or 12 points ahead of GMA’s audience share of 32 percent, based on recent data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that ABS-CBN claims to represent 100 percent of the total Philippine TV viewing population.
Kantar data showed that ABS-CBN maintained its lead in primetime, which is from 6 p.m. to 12 midnight, with an average audience share of 48 percent, or 16 points higher than GMA’s 32 percent. The Lopez-led company claimed that the strong performance was driven by the network’s quality line-up of drama television series or teleseryes.
ABS-CBN also claimed that its “Primetime Bida” also ruled in other key territories such as Balance Luzon or the areas in Luzon outside Mega Manila, with an average audience share of 45 percent compared to GMA’s 36 percent; in the Visayas where it recorded 58 percent versus GMA’s 22 percent; and in Mindanao with 57 percent against GMA’s 23 percent.
The primetime block is the most important part of the day when most Filipinos watch TV, and where advertisers put a larger chunk of their investments in to reach more consumers effectively.
Besides leading in primetime, ABS-CBN claimed that it also continued to beat other networks across all programming blocks.
The morning block, which is from 6 a.m. to 12 midnight, recorded an average audience share of 48 percent against GMA’s 32 percent. Overall, 13 out of the top 15 most watched programs nationwide in January were produced by ABS-CBN.
GMA’s audience share
Meanwhile, GMA claimed that it established a strong start in the key areas of Urban Luzon and Mega Manila in January, based on data from Nielsen TV Audience Measurement.
Urban Luzon and Mega Manila represent 77 and 59 percent, respectively, of the total urban television households in the country, GMA claimed.
The Gozon-led company said that the period for January 1 to 31 (January 26 to 31 based on overnight data), GMA registered a 35.5- percent average total day audience share in Urban Luzon, outscoring ABS-CBN’s 32.1 percent by 3.4 points and TV5’s 11.2 percent by 24.3 points.
Also, the Gozon-led company scored top ratings in its bailiwick Mega Manila with a 36.4-percent average total day audience share, higher than ABS-CBN’s 29.4 percent by 7 points, and TV5’s 12.2 percent by 24.2 points.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.
GMA and TV5 subscribe to Nielsen TV Audience Measurement. In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes.