• ABS-CBN, GMA claim leads in September


    ABS-CBN Corp. and GMA Network Inc. continued to reinforce their respective leaderships viewer-rich areas of Urban Luzon and Mega Manila for the month of September.

    ABS-CBN Corp. said that it maintained its lead in over rival TV stations in terms of viewership across urban and rural households with an average audience share of 42 percent, or eight points ahead of GMA’s 34 percent, based on data from Kantar Media.

    Data from Kantar showed that more Filipinos tuned in to ABS-CBN’s high caliber primetime offerings from 6 p.m. to 12 midnight with an audience share of 47 percent, a solid 14-point lead over GMA’s 33 percent.

    The primetime block is the most important part of the day for networks when most Filipinos watch TV, and advertisers put a larger chunk of their investment to reach more consumers effectively. ABS-CBN’s primetime block also ruled in other key territories such as Balance Luzon or areas in Luzon outside Mega Manila with 49 percent against GMA’s 34 percent; in Visayas where it garnered 57 percent against GMA’s 26 percent and in Mindanao with 61 percent versus GMA’s 22 percent.

    Meanwhile, ABS-CBN’s share in the late afternoon block, which is from 3 p.m. to 6 p.m., jumped to 37 percent or three points higher from the previous month’s audience share of 34 percent, driven by the strong performance of Kapamilya Blockbusters.

    The company said that 12 out of the country’s top 15 most watched programs are produced by ABS-CBN. Kantar Media is a leading television audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies and pan-regional networks subscribing to its ratings services.

    GMA territories

    On the other hand, GMA Network Inc. said that it reinforced its leadership in the viewer-rich areas of Urban Luzon and Mega Manila, as it continued to lead rival networks in September based on data from Nielsen TV Audience Measurement.

    GMA said that data covering the period of September 1 to 30 (September 22 to 30 based on overnight data) showed that it is still the preferred TV network among viewers in Urban Luzon and Mega Manila, where the bulk of urban television households are found.

    Urban Luzon and Mega Manila, respectively, account for 76 and 59 percent of the total urban television households nationwide.

    In Urban Luzon, GMA registered a 37.5-percent average total day audience share ahead of ABS-CBN’s 30.6 percent by 6.9 points, and of TV5’s 11.2 percent by 26.3 points.

    Leading across all timeblocks, the Kapuso Network also maintained its leadership on the list of top-performing programs in Urban Luzon with 17 out of 30 shows.

    In Mega Manila, GMA kept its strong performance and led across all-day parts in its bailiwick with a strong 39-percent average total day audience share, up by a solid 10.8 points over ABS-CBN’s 28.2 percent and up 27.1 points over TV5’s 11.9 percent.

    GMA also ruled on the list of the most-watched programs in Mega Manila scoring 20 out of 30. Furthermore, nine Kapuso shows made it to the top 10 with Anna Karenina earning the top spot.

    GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the only local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.


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