ABS-CBN keeps nationwide ratings lead in Feb – Kantar

ABS-CBN maintained its lead over its rival network nationwide after it hit an average audience share of 44 percent among urban and rural homes as compared to GMA’s audience share of 35 percent in February, according to recent data from Kantar Media.

Multinational audience measurement provider Kantar Media said it uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.