ABS-CBN, the country’s leading multimedia conglomerate, officially launched ABS-CBN TVplus, a digital box that improves picture and sound transmission.
The box attached to a TV set, delivers dramatically clear picture and sound that is comparable to seeing a movie on DVD, a far cry from the prevailing analog system.
ABS-CBN TVplus also airs four more exclusive free-to-air channels that cater to different audiences, plus all the free TV channels available via digital transmission.
ABS-CBN is the first TV network to offer the product in the country after having invested heavily in infrastructure and test broadcast activities in the past seven years to ensure a smooth transition to DTT, which is globally considered the future of television.
The network has been preparing for the switchover since 2007 and has conducted DTT trials in key areas all over the Philippines. The consumer test results have been highly positive, ensuring ABS- CBN’s DTT offering will provide more and better opportunities to deliver content and serve Filipino viewers.