MORE households nationwide preferred to watch Kapamilya network ABS-CBN in August, multinational market research group Kantar Media said.
Based on its August survey, Kantar Media said ABS-CBN maintained its national audience share of 47 percent while rival network GMA scored only 33 percent last month.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that reportedly represents 100 percent of the total Philippine TV viewing population. The other ratings data supplier, AGB Nielsen, uses 2,000 homes based in urban areas that represent 57 percent of the Philippine TV viewing population.
“ABS-CBN has consistently cited TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao,” said Kantar Media.
It said ABS-CBN captured 50 percent of the total urban and rural Filipino households with its Primetime Bida block, 19 points higher than GMA’s share of 31 percent.
ABS-CBN also ruled other time blocks nationwide that include the morning block (6AM to 12NN) with 41 percent versus GMA’s 35 percent; noontime block (12NN to 3PM) with 45 percent versus GMA’s 33 percent; and afternoon block (3PM to 6PM) with 48 percent versus GMA’s 32 percent.
ABS-CBN also swept the top 10 most-watched programs in the country last month with “FPJ’s Ang Probinsyano” leading the pack with an average national TV rating of 41.2 percent. It was followed by “The Voice Kids” (39.4 percent), “Dolce Amore” (34.5 percent),“Wansapanataym” (34.1 percent), “TV Patrol” (32.7 percent), “MMK” (31.8 percent), “Till I Met You” (28.5 percent), “Home Sweetie Home” (28.2 percent), “Goin Bulilit” (27.2 percent) and “TV Patrol Weekend” (22.4 percent).
ABS-CBN also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV and SKY On Demand locally.
Meanwhile, the Kapamilya network also led the ratings game in Total Luzon with an average audience share of 41 percent versus GMA’s 36 percent; in Total Visayas with 57 percent versus GMA’s 24 percent; and in Total Mindanao with 60 percent versus GMA’s 26 percent.
Even in Total Balance Luzon and Metro Manila, ABS-CBN audience shares of 49 percent and 37 percent, respectively, over GMA’s 34 percent and 33 percent.
ABS-CBN reported P20.9 billion consolidated revenue for the first half of 2016, bringing its net income to P2.1 billion, 76 percent higher compared to the same period last year.