ABS-CBN tops Kantar Media rating survey

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ABS-CBN topped Kantar Media’s latest TV broadcast rating survey, recording a 42-percent audience share in November.

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The rating was from the broadcast network’s combined urban and rural homes viewers, beating GMA-7’s 38-percent audience share.

ABS-CBN’s primetime block had an average audience share of 49 percent nationwide, versus rival GMA’s 33-percent.

The primetime block is the window when most viewers watch TV and advertisers put a larger chunk of their investment to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

FPJ’s “Ang Probinsyano” was recorded to be the most-watched TV program, as it posted an average national TV rating of 39.9 percent, followed by “Pangako Sa’Yo,” with 34.8 percent, and newcomer “Dance Kids,” which instantly landed on the third spot with 31.6 percent audience share.

ABS-CBN’s “Wansapanataym| climbed two notches to number four from previous month’s sixth with 31.5 percent, followed by primetime newscast “TV Patrol,” with 31.4 percent, and weekend favorites “MMK” with 28.2 percent, and “Home Sweetie Home,” 28 percent.

Primetime series “Pasion De Amor” and comedy show “Goin Bulilit,” meanwhile, tied at the ninth spot, both scoring an average national TV rating of 26 percent.

ABS-CBN also fared better than its competition in other territories, such as Balance Luzon (areas in Luzon outside Mega Manila), where it scored a national average audience share of 42 percent vs GMA’s 40 percent. In Visayas, ABS-CBN had 53 percent compared with its GMA’s 29 percent. In Mindanao, ABS-CBN had 54 percent vs GMA’s 29 percent.

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