ABS-CBN Corp. bagged a total of 20 recognitions at the 13th Philippine Quill Awards where it won the most number of awards among TV networks. The Kapamilya network was declared Company of the Year second runner up (after Megaworld) at the annual awards program, which recognizes the best communication programs and works in the country. The ceremonies were held at the Crowne Plaza Galleria on March 9.
Among the awardees was the “Tulong Na, Tabang Na, Tayo Na” campaign, which was conducted to bring relief and rehabilitation for the victims of Typhoon Pablo, Bohol quake, and Super Typhoon Yolanda, was feted in three categories, namely Advocacy Communication, Marketing Communication and Multi-Audience Communication. The campaign included initiatives such as selling of Tulong shirts and star-studded Tulong fund-raising concerts with the country’s leading artists performing pro bono and raising funds from the public to help the victims.
ABS-CBN’s mobile telephony service, ABS-CBNmobile was awarded in the Advocacy Communication category for its “Yolanda Story: Becoming a relief SIM all in the service of the Filipinos” campaign that gave away 100,000 SIM cards for free to the Yolanda survivors to help them connect and communicate with their loved ones.
“60 Years: Kwento Natin Ito,” the event that preceded the Grand Kapamilya Weekend, bagged recognition in the Employee Engagement category. It was the kickoff of the yearlong celebration of the 60th anniversary of Philippine TV that featured ABS-CBN employees who shared their experiences, insights, and significant contribution as Kapamilya.
dzMM’s “RED Alert 2014” campaign won in the Multi-Audience Communication category for empowering its listeners and viewers by teaching them educational and experiential survival and emergency response and disaster preparedness tips.
ABS-CBN’s commuter safety mobile app, “PasaHero” earned a distinction in the Corporate Social Responsibility category for protecting the passengers by broadcasting trip details via social media and sending emergency notifications and location to the user’s trusted circle.
ABS-CBNmobile won in the Social Media Programs category for its Facebook page that became the most influential telco brand in the country based on engagement and reach through effective real-time digital marketing and social media content.
The “Pamilya OnGuard” campaign was awarded in the Advertising Campaigns category being the first and only health news advisory on ABS-CBN that brings holistic and essential information on health and protection.
ABS-CBN also stood out in the Digital Communications Channel category as its internal online contest for employees dubbed as “Heartthrobs on 30” received an award for successfully putting the spotlight on ABS-CBN employees considered as heartthrobs but aged 30 and above and engaged the whole ABS-CBN workforce via an online voting competition.
Finally, ABS-CBN’s 2013 Annual Report took home a Quill award in the Publication category for effectively providing its intended audience with comprehensive, accurate, and timely reporting of the financial and operating performance for the year in line with the general principles of fairness, accountability, and, transparency.
The annual Philippine Quill Awards is presented by the International Association of Business Communicators Philippines to honor excellent communications programs and tools that exhibit clear objectives and strategies, creative executions and measurable benefits.