ABS-CBN Corp. won the Grand Anvil Award—the highest form of recognition for a public relations program in the country—for the its “Tulong Na, Tabang Na, Tayo Na” campaign at the 50th Anvil Awards hosted by the Public Relations Society of the Philippines on APril at Marriott Grand Ballroom Resorts World Manila in Newport City, Pasay City.
The “Tulong Na, Tabang Na, Tayo Na” campaign, which also won a Gold Anvil, brought relief and rehabilitation for the victims of Typhoon Pablo, Bohol quake, and Typhoon Yolanda in 2013. The advocacy campaign included selling of Tulong shirts and conducting a star-studded Tulong fund-raising concerts with the country’s leading artists performing pro bono and raising funds from the public to help the victims.
ABS-CBN bagged a total of eight awards for its outstanding PR programs and tools, making it the most-awarded TV network in this year’s Anvil Awards, considered as the Oscars of the public relations industry in the country.
SKY Cable Corp. won an Anvil under the PR Tools category for its 2013 campaign “Tugon ng SKY sa Yolanda: Saya at Pag-asa para sa Kapamilyang Nasalanta,” which aimed to serve, enrich and uplift the spirit of the Yolanda survivors by providing them with free TV viewing stations in Tacloban and Villamor Air Base.
ABS-CBN’s commuter safety mobile app, “PasaHero” bagged an Anvil for protecting the passengers by broadcasting trip details via social media and sending emergency notifications and location to the user’s trusted circle.
The “Spotlight Series: The Music of Ryan Cayabyab” of the ABS-CBN Philharmonic Orchestra also received an Anvil for its achievement in planning and execution of a special event for an external audience.
ABS-CBN’s internal online contest for employees dubbed as “Heartthrobs on 30” received an award for successfully putting the spotlight on ABS-CBN employees considered as heartthrobs but aged 30 and above and engaged the whole ABS-CBN workforce via an online voting competition.
The Filipino Channel’s “Boto Mo Kinabukasan ng Bawat Pilipino” achieved an Anvil for its extensive campaign to propagate voting among overseas Filipino workers.
The “Pamilya OnGuard” campaign was awarded an Anvil for being the first and only health news advisory on ABS-CBN that brings holistic and essential information on health and protection.
The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned 20 recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.