ABS-CBNmobile sets drive to boost new subscribers

ABS-CBNmobile, a partnership between the Lopez family and Ayala-led Globe Telecom Inc., said it is capitalizing on the strength of Channel 2 to entice subscribers to continue and develop the habit of using ABS-CBNMobile content in their mobile devices.

“In the coming months, you’ll see a campaign in ABS-CBN and ABS-CBNMobile that would actually generate usage of ABS-CBNMobile together with the contents of ABS-CBN,” Aldrin M. Cerrado, ABS-CBNMobile chief financial officer, told reporters on the sidelines of the company’s announcement of its 2014 financial results.