Top ABS-CBN executives led the launch of ABS-CBN TvPlus at the network’s headquarters in Quezon City on January 10, which they claim will bring clear picture and sound for free-to-air channels via digital transmission.
Ideal for homes without cable TV, the gadget—more popularly known the “mahiwagang black box” prize given by Ted Failon to contest winners of his daily morning radio program Failon Ngayon sa dzBB—brings a dramatically clear picture and sound that is comparable to DVD quality. Indeed, a demo unit shown at the launch, side-by-side with an analog system without the black box, delivered a significant improvement.
“Digital terrestrial television [DTT] is a major investment for ABS-CBN, but it is actually investing in our fellow Filipinos. We believe that the inspiration and the information that DTT will beam into our homes will help open new windows of opportunity for every Filipino family,” said ABS-CBN Chairman Eugenio Lopez 3rd.
The ceremonial switch-on that marked the start of the digital television age in the country also had ABS-CBN president and CEO Charo Santos-Concio, and ABS-CBN head of access Carlo Katigbak in attendance.
“The mahiwagang black box has long been ABS-CBN’s dream for our fellow Filipinos who don’t get to watch crystal clear TV. Now, everything will change for them,” Concio declared.
“ABS-CBN is the pioneer of the newest innovation in television. As we mark a new milestone in the history of TV, we want to thank every Kapamilya who has contributed to the transformation of digital TV from a dream to a reality,” Katigbak added.
Besides improving picture and sound quality ABS-CBN TVPlus also gives consumers a bonus of four additional exclusive free-to-air channels upon purchase. These include CineMo, the first-ever all-day movie channel on free digital TV; Yey!, an all-day children’s entertainment channel; the Knowledge Channel, which is credited for being the only TV channel with curriculum-based programs and content for primary and secondary students; and dzMM TeleRadyo that airs live TV broadcast of AM radio station dzMM Radyo Patrol Sais Trenta.
ABS-CBN TVPlus is initially available for a one-time payment of P2,500 at the ABS-CBN Store, ABS-CBNmobile Store, SM Appliance Centers, 2Go Express, Solid Service Center (Sony Authorized Service Channel), Villman, Silicon Valley and other electronic, appliance and hardware stores. Besides these locations, the units are also available online at www.abs-cbnstore.com; through telemarketing numbers 488-8888 and 1800-10-4888888 (outside Metro Manila); and via text messaging to 23661.
For more information, visit the official website at www.abs-cbntvplus.com.