The Acura Precision Concept is coming to the Windy City, making its Chicago Auto Show debut following its unveiling at the North American International Auto Show last month. The concept model embodies the Acura brand DNA of Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – and previews the future design of all future Acura vehicles.
With an emphasis on high-contrast details, the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura’s focus on performance and prestige. The concept features the new Diamond Pentagon grille, the biggest and boldest express of the Acura marque. The Acura Precision Concept also previews the next-generation HMI interior technology, utilizing facial recognition, a large center screen, heads up display and touch pad navigation. The concept was created by Acura’s California Design Studio under the direction of Acura global creative director, Dave Marek, with the exterior design led by Michelle Christensen, principal exterior designer.