Ad Congress postponed


The Advertising Board of the Philippines (AdBoard) postponed the 23rd Philippine Advertising Congress (PAC) originally set for November 2013.

In its almost 40 years of existence, this is the first time the AdBoard will not hold the biggest assembly of practitioners in the advertising/ marketing communications industry. All systems were a go for Davao City, which would have been the perfect venue for the event, but issues that have yet to define the future of the industry finally compelled the board to decide against pushing through with the 23rd PAC.

“We tried our best to organize the ad congress, but without the support of all member-associations, we feel we cannot mount a successful ad congress,” 2013 AdBoard chairman Bienvenido Niles, Jr. said.

Three out of the 10 member-associations of the AdBoard filed a leave of absence late last year and early this year: Philippine Association of National Advertisers (PANA) in November 2012, the Association of Accredited Advertising Agencies Philippines (4AsP), in February 2013, and the Advertising Suppliers Association of the Philippines (ASAP), in May 2013.

“It is impractical for the AdBoard to proceed given the internal situation it currently addresses. Instead, AdBoard will focus on getting the entire membership to work together again towards restoring its mandate,” Niles said.

The appointed 23rd PAC co-chairmen RJ Esteban and Egay Navalta, and the rest of the executive committee, have formally tendered their disengagement with the 23rd PAC in light of this crisis.

The AdBoard said it continues to uphold the principle of self-regulation in the industry and has outlined relevant activities for its member-associations.

“As the AdBoard prepares for its 40-year anniversary in 2014, and being the umbrella organization of the marketing communications industry, it remains firm in its mandate to protect the industry while safeguarding the interest of the consumers,” it said in a statement.


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