Football is undoubtedly the most popular sport in the world, and with it, a sports equipment and apparel label has also grown into immeasurable fame.
When talking about the FIFA (Federation Internationale de Football Association) World Cup, the German sports apparel company Adidas will surely come into any conversation at one point or another. Why so? Because the brand has been the major sporting event’s sponsor since 1970.
As an important part of the global spectacle, Adidas has always risen to the occasion by producing a World Cup official ball, worthy to be played with by the most popular football figures in history.
Some of the most iconic including World Cup official balls include the Tango (1982), which is the first ball to successfully combine leather and polyurethane, the Questra (1994), and the +Teamgeist (2006).
Adidas also completed football needs with boots and apparel later on, which the sports brand believes not only delivers the best technology for the soccer field but were also inspired by football’s legendary players. (Fifa.com)
In 2013, both FIFA and Adidas announced that their decades’ old partnership will be extended until 2030. With this, Adidas was renamed the “Official Partner, Supplier and Licensee rights for the FIFA World Cup and all FIFA events.”
For this year’s World Cup, Adidas launched its latest collection for the players and their legions of fans. Of course, the best way to cheer on one’s favorite team is to dress the part.
In its Philippine campaign, Adidas took to the Xavier football field to shoot its collection of jerseys with climacool technology that provides maximum ventilation to keep players cool, dry and comfortable. The federations’ jerseys also feature an iconic band across the shoulders to signify unity.
Then there are the Adidas football boots inspired by some of the world’s most famous players including the black and white Battle Pack collection worn by Luis Suárez of Uruguay; the Adidas Predator donned by Mesut Özil of Germany; and the Adizero f50 used by Argentina’s Lionel Messi.
Finally, the Brazuca, the official FIFA World Cup match ball is also prominently feature in the shoot, whose colors were inspired by this year’s host country Brazil.
The 2014 FIFA World Cup collection is now available at Sports Central stores in SM Malls across the country.