AdSpark, a digital marketing solutions firm owned by Globe Telecom Inc., has partnered with global digital companies Wootag and Tracx, under whichAdSpark will be the exclusive reseller of the two marketing platforms in the Philippines.
“We look at partners who are ahead of their game. We try not to limit ourselves to partners just to make us relevant today, but we make partnerships where it brings us even simple things like video interactivity which you see a lot today,” Glenn Estrella, president and chief executive officer of AdSpark, said at a media conference in Taguig on Thursday.
According to Estrella, the partnership with Wootag and Tracx would allow advertisers in the country “to improve their capabilities,” as video and social analytics have become vital in the growth of digital marketing in the Philippines.
Its connection with Wootag will “enable real video performance and help drive advertisers’ sales and marketing goals” as the company allows viewers and consumers alike “to tap the product and check the offer of the presented product.”
As of now, the company claimed that over one million Filipinos currently watch and engage with any branded Wootag’ed video.
“What we do to help our brand advertisers is to keep that conversation going. We help our advertisers and friends to keep that connection with our customers because ultimately you need not to just listen but you have to respond,” he continued.
For chief executive officer of Wootag, Raj Sunder, he said this partnership will “be a great medium to empower more international and local brands to drive interactive and real-time data experience for their videos.”
Tracx managing director for Asia Pacific Ross Williams said their company considers the partnership as a great venue “to deliver powerful, unique solutions to our customers” and “to take advantage of the large and rapidly growing social media space.”