AdSpark partners with Wootag, Tracx on digital ads

AdSpark, a digital marketing solutions firm owned by Globe Telecom Inc., has partnered with global digital companies Wootag and Tracx, under whichAdSpark will be the exclusive reseller of the two marketing platforms in the Philippines.

“We look at partners who are ahead of their game. We try not to limit ourselves to partners just to make us relevant today, but we make partnerships where it brings us even simple things like video interactivity which you see a lot today,” Glenn Estrella, president and chief executive officer of AdSpark, said at a media conference in Taguig on Thursday.