Currently one of the highest-paid male models in the world, David James Gandy is now the face of one the most affordable retailers of men’s apparel in the country, SM Men’s Fashion.
Though the fact seemed a bit ironic, the respected British supermodel himself believes that such a partnership is the key and beginning of his career in Asia.
“I wanted to expand my brand to Asia and make men’s fashion a tangible element for everyone. I’ve been writing for GQ and Telegraph in trying to do this. We’ve had quite a number of offers [from Asia]and [then]SM Men’s Fashion approached us. We spoke in meetings and I was asked if I wanted to expand. They had visions which were the same as mine,” Gandy revealed at the official press launch of his endorsement at the recently concluded Philippine Fashion Week at the SMX Convention Center in Pasay City.
Indeed, Gandy eyes Asia as the new location to make his name known, SM Men’s Fashion aims to take its product beyond the local fashion industry.
From the world to the Philippines
In the modeling world, Gandy is most famous for his ad campaigns with international and luxury brands like Dolce & Gabana, Johnnie Walker and Jaguar, to name a few.
Used to hectic work schedules, he breezed through his busy week in the Philippines, where he attended welcome cocktails, walked the runway of Philippine Fashion Week, graced a press conference, and finally the shoot for SM Men’s Fashion ad campaign.
At the press conference, he was asked what he expects working with a local brand like SM Men’s Fashion.
Wise as an owl, Gandy answered, “Dolce & Gabanna is really a huge powerful brand globally when I started 14 years ago. SM is also a big powerful brand in the Philippines and Asia. It is more of an emerging brand, [while]Dolce & Gabanna is [already]in the forefront of fashion.
“So yes, it is exciting to work with SM. There are a lot of exciting designs going on here and SM has a big market for it.” These exciting designs are what he specifically described as classic and fashion forward.
As a style-savvy man, Gandy was also asked how he would dress a Filipino if given the chance. His reply: “It’s very difficult. People ask me that all the time . . . I will give people advice about fashion, but I will never tell them what to wear. I want to inspire people with my own style but there’s nothing wrong with shirt and jeans. If that is your style, you do it well and feel comfortable, then go for that.”
More to David Gandy
Indeed, Gandy’s partnership with SM Men’s Fashion is a feat for the Philippines but there is definitely much more than meets his deep-sea pair of blue eyes.
The chiseled and towering 6’3” model from Essex, United Kingdom is forever credited for breaking the monotony among androgynous male models who used to dominated the modeling scene. All this happened when Gandy shot the “Light Blue” campaign for Dolce & Gabbana. Not only did his iconic photo immortalize the longtime designer-muse relationship with D&G, it also brought back the demand for healthier and manlier models.
Of this feat, he said, “The classic man came back into fashion. Today, there’s a good mix between the manly man and the skinny man [type of models].”
As one of the highest-earning models in the world, he ranked second in the list of “The World’s Top-Earning Male Models Of 2013” report published by Forbes Magazine in August. He earns a net of $1.4 million annually.
The 33 year-old British gentleman is also considered fashion royalty having been knighted by some of the world’s most noted style authorities. He was dubbed as British GQ’s “Most Influential Man in Britain,” Cosmopolitan’s “Sexiest Man of 2013,” and Spanish Glamour’s “Most Beautiful International Male Face” in 2008.
Among all his titles, the one that tops the list was being recognized as the male counterpart of supermodel Naomi Campbell, when he walked alongside the famed celebrity at the closing ceremony of the London Olympics in 2012.
On how he achieved his status today, he shared, “When I came in the modeling industry, I took my inspiration from female supermodels. Not a lot of male models have done that. So I’m quite stubborn I suppose. I say my stubbornness and perseverance are probably what got me to where I am.”